VENCHI, CHOCOLATE SINCE 1878
The Venchi story began in the far-off 1800s. Born and bred in the Piedmont region, Silviano Venchi was an ambitious, creative young man with a great passion for chocolate. He had the good fortune to grow up in Turin, the birthplace of gianduja and home to innumerable fine chocolatiers.
Silviano loved to wander through the old streets of his hometown, stopping and closing his eyes as he breathed in the heady aroma of chocolate that drifted out of the traditional pastry-makers’ workshops around the centre. Whenever he could, he would sneak into the kitchens and watch the skilled hands of local chocolate-makers at work, gazing speechless as they deftly concocted the food of the gods.
Aged 16, he began his career as an assistant in a confectioner’s workshop.
Within four years he had put enough aside to buy two bronze cooking pots – the tools of the trade – and had gained sufficient experience to attempt to make his dream come true.
So, in 1878, he opened his own chocolate shop.